Selling
Beyond A Home
2412 Chantilly Avenue. Winter Park, Florida
A Marketing Proposal
Traditional home marketing is dead. We need to think outside the box and we have the unfair advantage to win in today’s market
Real estate agents are more than just salespeople—we are storytellers, marketers, and networkers. Our role is to deeply understand the properties we represent and ensure they are seen by every potential client in the market, whether they are actively searching or not. This requires us to reach audiences on every available platform, presenting information in formats they will engage with. By leveraging our networks and collaborating with our peers, we maximize visibility and opportunities for success.
In today's digital landscape, social media & Youtube have become a pivotal platform for homebuyers and real estate enthusiasts to search for their homes. Our last sale using our social media strategy combined with open houses and outreach had an offer with in 3 days at full asking price.
97%
Homebuyers use the internet do a home search
76%
Use Mobile or Tablets
194.1MILLION
monthly active users.
Spending 30.9 minutes per day
166.2Million
monthly active users.
Spending 30.9 minutes per day
238Million
monthly active users.
Spending 48.7 minutes per day
As of November 2024, the hashtag #realestate has been used in over 100 million posts on Instagram
Going Beyond: Redefining What It Means to Be a Real Estate Agent
The Approach
Real estate agents may all have access to the same tools—MLS systems and basic software create an even playing field for showcasing properties. However, we go beyond the basics, standing out through our commitment to:
The network behind you
REAX
Publicly Traded
Building something memorable
Our goal is to captivate an audience, even those who may not even know they are in the market.
We do this through
STORYTELLING
THE METHOD
The Main Character
Every great story has a main character. The main character should never be the home—it should always be the person looking to buy this home. We will create potential avatars and speak directly to them
Their Purpose
Finding the Why? Why should potential clients consider making this home their own? We'll create several scenarios as to why clients should consider moving to this home. Age of the home, location, & amenities.
Emotion
Every story is driven by emotion—whether it's anger, sadness, fear, nostalgia, or happiness. Tapping into this emotional connection is essential for executing any sale. We will craft a narrative around the home that evokes the right emotions to attract the ideal buyer.
Metaphors
"There's no place like home."
Source: The Wizard of Oz (1939).
Meaning: Dorothy's realization that her true happiness and sense of belonging are found at home.
Performance
The best production and performers will sell this property, but the key to success lies in making it authentic.
It's all in the delivery.
Life is like a box of chocolates.
We take all of the elements above and we produce exceptional materials.
Youtube
Welcome to Crystal Sands! Luxury Living & Development Opportunities in Jacksonville, FL. Discover the ultimate blend of luxury and potential at Crystal Sands, located just 10 minutes from Jacksonville International Airport. This 17.5-acre property offers 15,000 sq. ft. of living space, plus 40+ acres of timberland for endless opportunities.
Instagram and Facebook
✨ Welcome to Your Dream Home! ✨
🏡 5 Acres of Peaceful, Irrigated Land 🏡
This stunning, renovated property is a true gem in Montverde, Florida. Offering spacious living and modern upgrades, it’s the perfect balance of luxury and serenity.
Flipbooks
Step into unparalleled luxury on this sprawling 60-acre estate in Jacksonville, FL. Experience 15,000 sq ft of opulent living with four lavish residences, expansive grounds, secure gated access, and a serene lakeside retreat.
Ready- set- launch
All good product has to have good execution. Here is our Launch program.
We do the basics and take it to the next level
Our Approach With Your Home
Unique properties require a custom strategy that will attract the right buyer. In order to do this we have a 3 pronged approach to reach all potential buyers in the market. These marketing plans take into consideration our ideal buyer avatar so we can curate the content and make sure we are speaking the right way via the right channels to all available buyers.
Here is our three pronged marketing plan:
Traditional Marketing
Our Approach With Your Home
How we get it into more peoples hands
Digital Media Marketing
Systematic Approach
We utilize a systems-based approach for all the parts of the listing management process. This allows for our strategic plans to be implemented thoughtfully to reach target buyers and to manage the entire transaction.
About Me
As your professional real estate agent, I, Rebecca Hamaoui, bring over 15 years of unwavering dedication to the real estate industry. As the broker for the state of Florida, I have the privilege of leading and managing a dynamic team of over 1800 real estate agents. My passion for real estate goes beyond transactions; it's about forging lasting relationships and ensuring you receive an unparalleled level of service from start to finish.
I've meticulously assembled a team of experts, each committed to providing a personalized experience tailored to meet your unique needs. My approach is rooted in a deep understanding of the importance of your real estate journey, and I'm dedicated to making every step of that journey exceptional. With me, you're not just finding a home; you're finding a partner who's invested in your happiness and success.et deserunt, recusandae. here
REBECCA REDMAN- HAMAOUI
